| Styling differentiates competing products that are very similar in their technology and function and we regard styling as one of the most significant factors to consider for success in the market place. Traditional pencil and paper is still an efficient and flexible medium for initially exploring complex problems of form, function and colour. Sketches import quickly into CAD to become the building blocks of virtual models where they are ‘fleshed out' to refine styling and define the mechanical arrangements. Concepts can be presented in several ways but the most usual would be colour visuals and 360degree fly-arounds. |
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Styling
