The client was a high street name for the rental of domestic Brown and White Goods with more 500 shops in prime locations across the UK. In recent years domestic electronics have became more reliable and affordable but at that time the rental market had been a significant part of the high street for many years. It was not uncommon for people to rent a video camera for a special occassion. The client had a significant end of rental life income disposing of ex-hire goods via specialist clearance houses. The client had identified a substantial increase in profit if the condition of its rental video cameras could be maintained as high as possible.
 
The client had previously been presented with several concepts and cost/revenue projections for a protective 'glove'. The brief was to design a'glove' for the new seasons VHS format video camera and to oversee its manufacture and delivery to the clients central distribution for attachment to cameras.

The concepts were prepared by hand using traditional marker techniques and developed to 2D as scale, tinted drawings. The final design was modelled in 3D as a copy master. The project required a significant amount of project management to deliver the project on time and within budget for the client.