The client is a world brand name for photographic media. At the time the client had just launched their photo CD 'photos on your CD' service to the retail industry and needed a point of sale stand to promote the service within a national rollout amongst retailers. The brief was to design a flat pack, low cost, rigid, freestanding display capable of carrying two sizes of TV, merchandising leaflets and a Photo CD player. Once the client had approved the concept design visuals the next stage was to source a manufacturer who had the capacity to fabricate, finish, test (earthing contunuity of joints) pack and distribute batch requirements of hundreds of point of sale packs nationally. The design was developed in conjunction with the manufacturer and signed off after prototype build. The client then bought the point of sale pack as a single part number direct from the manufacturer and nominated the delivery point.